Malaysians using social media to help build their fashion brands


From left: Mimpikita sisters Nurul, Syahira and Mira Zulkifli. Photo: The Star/M. Azhar Arif

These days, you don’t have to be in the front row to really have a good look at the latest runway designs. From live streams to instant snaps, fashion has become accessible to almost anyone with a smartphone.

Businesses in the industry are quick to catch on. Building a presence on social media is now a must as well. No reputable fashion brand would be caught dead without at least a Facebook page or Instagram account.

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