Yan and Tong decided to start their own Malaysian brand of caviar after realising there was a gap in the market for luxury foods. — Elegant Fine
Imagine this: you have a dream and you want to do something about it. But it just so happens that dream will take up to 15 years to materialise – something that cannot be altered or changed because nature has to take its course. Would you still press ahead knowing the returns are so far down the horizon?
For Malaysian entrepreneurs Dr Rainey Yan and Aaron Tong, this was a no-brainer. The couple realised there was a gap in the Malaysian market for caviar and decided to do something about it. With the help of two investors, they invested RM50mil in a sturgeon farm in China, situated along the Amur River.
