In land of coffee snobs, supermarket’s RM3 coffee has ‘never been more popular’

The soaring cost of living is hitting one of the world’s fussiest consumers: Australian coffee lovers. – Photo: AFP

The soaring cost of living is hitting one of the world’s fussiest consumers: Australian coffee lovers.

Coles Group Ltd., the country’s second-largest supermarket, said its A$1 (RM3.11) in-store coffee had "never been more popular” when it released full-year earnings Wednesday. That’s a stark shift for a country that prides itself on its cafe culture and where customers often think nothing of forking out A$5 (RM15.56) for a ‘flat white.’