Employee well-being is now a factor in consumers' buying decisions

Faced with a lack of manpower, the restaurant industry may need to increasingly prioritise employee well-being. Photo: AFP

What if the key to success for a business was rooted in how they treat their employees, not only from a perspective of functional internal operations but also in terms of external image in relation to customers?

At a time when the restaurant industry is experiencing staffing shortages and looking to recruit, a US study highlights consumers’ preferences for brands that assert and apply social and ethical values.