Seed-embedded, zero-waste gift wrap

Photo: AFP

What if, this year, you wrapped your holiday gifts in paper that turns into flowers? That’s the original idea of a French company that’s selling seed-embedded paper and packaging.

From newsprint to the art of furoshiki, there are now plenty of alternatives to shiny single-use gift wrap (which may be pretty, but which is a disaster for the environment). Some companies go even further in their approach, like Papier Fleurs, founded by Franck Bansart, which offers a seed-embedded, zero-waste gift wrap and packaging.