THE 16th Malaysia Gifts Fair officially opened its doors yesterday (June 30) at the Kuala Lumpur Convention Centre, marking the largest and most ambitious edition in the fair’s history.
Organised by the Malaysian Gifts and Premium Association (MGPA) and endorsed by the Tourism, Arts and Culture Ministry (Motac), this year’s fair is themed “Redefining Sustainable Gifting for a Better Tomorrow” – a declaration of the industry’s commitment to purposeful, responsible and forward-looking gifting practices.
For the first time, the fair expands to four full exhibition halls (Halls 1 to 4) at the convention centre, running from June 30 to July 2 daily, from 10am to 6pm.
This expansion reflects the remarkable growth of the platform and the industry’s growing confidence in what the fair represents.
The fair is expected to welcome over 16,000 trade professionals across three days, including corporate buyers, procurement teams, gift agents and industry leaders from across the region.
This edition brings together over 400 booths showcasing more than 50,000 products across 10 major product categories – from sustainable products and customised apparel, to innovative gadgets, stylish bags, trophies, printing machinery and packaging solutions.
This year also features participation of the handicraft industry alongside international exhibitors from Taiwan, Singapore, Thailand, Hong Kong, Bangladesh, France and Uzbekistan, further completing the supply chain of the gifting industry and enhancing the diversity of the showcase.
Malaysia Gifts Fair 2026 also marks a historic achievement – the fair has been awarded the Asia Records certification as The Largest Gifts and Premium Fair in Asia, recognising its scale, influence and standing as a defining event in Asia’s gifting and premium trade landscape.
“The global business landscape is shifting. ESG compliance is no longer a corporate aspiration – it is a global standard. Technology and artificial intelligence (AI) are reshaping how business is done. And across industries, decision-makers are under growing pressure to source smarter, faster and with greater accountability,” said MGPA president Ivan Loo.
“Its theme reflects exactly where the industry must go. It is our commitment – as an association and as an industry – to align gifting with purpose, to embrace innovation with responsibility and to ensure that Malaysia remains at the forefront of the regional gifting trade,” he added.
Organising chairman Alex Chai highlighted the significance of this year’s expansion.
“This year, we are proud to present the largest edition of Malaysia Gifts Fair to date. The expansion to four full exhibition halls is a milestone that reflects the remarkable growth of this platform and the industry’s confidence in what the fair represents – more space, more exhibitors, more connections.”
He added, “Malaysia Gifts Fair was officially recognised by the Asia Book of Records. This achievement is not only a recognition of the fair’s scale and industry impact, but also a shared success made possible by every exhibitor, buyer, partner and supporter who has journeyed with us over the years.
“We sincerely thank everyone for their continuous support in elevating Malaysia’s gifting industry to greater heights.”
Aligning with the spirit of Visit Malaysia 2026, the fair contributes meaningfully to Malaysia’s position as a premier business tourism destination – drawing international industry professionals to its shores and showcasing the best of what the nation’s gifts and premium trade has to offer.
This fair is open to all trade professionals and business visitors. Register online at malaysiagiftsfair.com.my/visitor
For enquiries, contact the MGPA at 03-7887 3338, e-mail mgf@mgpa.org.my or visit www.malaysiagiftsfair.com.my
