Just look at the viral food trends that swept social media over the last year alone. We’ve shared so many food hacks and tips with a local twist, and who could forget the shared eccentricities like dalgona coffee, nasi lemak ice cream, burger and pretty much sambal anything that we can think of.
But there is another brewing trend that has overtaken the masses. What is it, you ask? Adaptable diet options such as flexitarian and reducetarian!
Surveys and research have shown that as a whole, over the past years Malaysians have begun to eat healthier and exercise more to make a lasting impact on personal health and wellbeing and choosing plant-based foods as a possible new way of eating.
Do you think you’re a flexitarian?
Whether it’s because we have come to see the impact of how plant-based foods are kinder to the planet or because the pandemic has given many a new-found perspective, reports show that up to 50% of Malaysians have made changes to their diet, with up to 61% eating more fruits, vegetables and other plant-based foods, and consuming less meat.
Plant-based practitioners, sustainability advocates all the way to local stars such as Aishah Sinclair ... whether they find themselves being more flexible with their plant-based diet or reducing meat consumption where possible, we’re starting to see a definitive food revolution on our feeds from TikTok to Instagram.
Championing this new delicious leaf, of course, is Nestle’s latest venture – Harvest Gourmet.
Fun fact: Harvest Gourmet’s wide range of halal meat-free and plant-based food products are actually manufactured in Malaysia, by Malaysians, for Malaysians. Malaysia Boleh!
With many high-profile advocates of plant-based foods out there, flexitarian practitioner, actress, entrepreneur and fashion icon Sazzy Falak shared her love for the plant-based meal solution on her social media earlier in the year when the Gol & Gincu star first tried out the range by Harvest Gourmet.
Finding herself enamoured by the burger patty, she was amazed by the meaty flavour and juicy texture of the brand’s Sensational Burger. The patty made from proprietary methods of mixing quality plant-based ingredients to boost the umami flavour, is high in protein – making it the sensational burger experience that it is.
Having nothing but praise for the range of Harvest Gourmet by Nestlé, she even endeavoured to try her hand with the range to make some beloved recipes in conjunction with her at-home National Day celebrations, giving her take on a greener laksa. Check out it out at her Instagram page via this link.
TV host, chef, and entrepreneur Sherson Lian also shared his love for plant-based foods, calling it a power-packed protein-filled meal as part of Harvest Gourmet’s recent Go Green Raya campaign.
Putting a local twist on Harvest Gourmet’s meat-free Chargrilled pieces, which he recalls tasting as aromatic and flavourful by itself, Lian shares a recipe that anyone can easily make at home on his Instagram page where he frequently posts content pertaining to recipes, tricks and cooking tips.
Looking for a well-balanced meal with a Malaysian twist? Check out the step-by-step for a meatless Rendang Hijau right at home at Lian's Instagram page via this link.
Spreading the love with her family and her IG followers is TV personality and radio host Aishah Sinclair, who also practises flexitarianism whenever she cooks at home. Her decision to go plant-based, prompted by a need to reduce the environmental impact and to boost her health, has been one in the making for the past four years.
Having spoken about her journey openly, she has found herself being more energetic and able to achieve more in her day with the cleaner diet. Noting that Harvest Gourmet’s plant-based meal solutions has made her ongoing journey to completely cut out meat much easier, and the plant-based food being more nutritious and delicious, Sinclair even tried her hand at recreating her late grandmother’s rendang daging with a green twist in conjunction with Hari Raya.
Surprising even herself with the ease of Harvest Gourmet’s plant-based mince in the traditional Malaysian recipe made anew, she flexes her kitchen skills further in her latest experimentation during the National Day month by making another local favourite: satay with kuah kacang.
Hop on the bandwagon sweeping Malaysians and play your part in sustainable meal solutions by adding Nestle’s Harvest Gourmet meat-free and plant-based product range into your diet.
You can find Nestle Harvest Gourmet products at reasonable prices on major e-commerce platforms and supermarkets near you and with many easy to prepare local favourite recipes on harvestgourmet.my. Get yours today!