Treasure trove of car history: a peek into the archives of automakers

Porsche aims to make the company’s history searchable for future generations. — Porsche AG/dpa

At a typical archive of a car manufacturer, you’ll find a mass of photos, sketches, memorabilia, film material and other documents that tell the story of the car brand.

“An archive is a company’s memory and an important part of the administrative process, ” says Ulrike Gutzmann, who is responsible for the Volkswagen Group’s archive.