Covid-19: Role models can help promote vaccination

Children can be one of the role models in encouraging their parents to get vaccinated against Covid-19, like Wika Winda (left), seen here helping her father Maslan Haimi register for the vaccine via the MySejahtera app. — FAIHAN GHANI/The Star

As governments around the world struggle to increase their vaccination numbers, new research suggests that the biggest factor in the success of Covid-19 inoculation campaigns is not what people are afraid of, but whom they look up to.

Your favourite football team and social media influencers, as well as school friends and neighbours, can all play a role in providing the necessary incentive for people to get vaccinated, according to a new study.