'Drink for the taste, not the alcohol': Heineken Malaysia wants you to appreciate your beer more

Heineken Malaysia has a portfolio that covers a decent number of beer styles, including Tiger Beer, Heineken, Guinness and Kilkenny.

Exactly one year ago, beer was in the headlines for all the wrong reasons. The Better Beer Fest, meant to be the biggest ever craft beer festival in Malaysia, was cancelled after certain parties objected to it, and the infamous Jamal Yunos was smashing beers in protest outside the Selangor state secretariat building, for goodness knows what reason.

Jiri Rakosnik, who had just joined Heineken Malaysia as its new marketing director at the time, must have been wondering what he had got himself into. But rather than worrying about the negative connotations of all these events, Rakosnik took a step back and analysed the situation more closely.