Milk, dark, white... now, pink chocolate in a KitKat

A few varieties of KitKat, including the Sublime Ruby, in one box.

KitKat Japan has become the first consumer brand to launch the Ruby chocolate characterised by its all-natural pink and berry flavours.

Described as the fourth type of chocolate after milk, dark, and white varieties, the Ruby chocolate is made from the Ruby cocoa bean and is the fruit of years of research and development by scientists at the Zurich-based premium chocolate manufacturer Barry Callebaut.