K-pop boy band Treasure to tap US market with Columbia Records

K-pop's Treasure was formed through reality series 'YG Treasure Box' and made its debut in 2020. Photo: Handout

K-pop boy band Treasure has joined hands with Columbia Records, a label unit under Sony Music, in an ambitious bid to make inroads into the United States market.

Treasure’s agency YG Entertainment on Monday announced the group had forged a partnership with Columbia Records to support the launch of the band’s second studio album Reboot in the US in August.