Private foundation Yayasan KRU launched "Kita Jaga Kita" programme on June 1 as another bid to aid young people from B40 families find new economic opportunities and to empower them with the right tools.
This programme includes sponsorship of a training stint and contribution of information technology products, such as tablets and laptops.
Datuk Norman Abdul Halim, president of Yayasan KRU, said: "The youths are our target group because they are capable of making changes.
“We believe that ‘Kita Jaga Kita’ programme will have its own impact, especially changing the future of the B40 youths to help their families.
“I would like to thank AEON Co Malaysia and Majlis Belia Malaysia for being among the first organisations to give their support towards our programme."
Yayasan KRU was launched in 2017 and since then has worked alongside local institutions to sponsor educational programmes such as "Contentpreneur" dan "Kreatif X-Press".
The foundation's main objectives are "scouting, nurturing, providing financial and non-financial assistance to deserving youths to pursue professional training programmes and tertiary education opportunities".
Norman said that there will be three phases to the "Kita Jaga Kita" programme.
The first one is the giving out of the IT devices – either second-hand items or new ones courtesy of private sectors/individuals – to those who meet the criteria.
These recipients will then be required to attend short-term online training courses, related to the creative industry and digital marketing.
The final phase guiding the trainees on how to become "influencers", starting businesses or developing their respective businesses through strategic collaborations with digital media and e-commerce platforms.
Norman also marked the launch of "Kita Jaga Kita" programme by sharing its theme song and music video.
The track is backed by artistes such as Adam, Zamani, Linda Rafar, Denes Kumar and newer singers signed under the KRU Studios.
All of them worked on voluntary basis; the royalties collected from digital sales and streaming of the song will be used to further fund Yayasan KRU’s initiatives.
Norman said everything in the "Kita Jaga Kita" programme is done on voluntary basis. But more support, he said, is always welcomed.
“The programme has received the cooperation of a number of Malaysian celebrities, who have agreed to spread this goodwill message through their social media, which collectively have 15 million followers.
Among them are Datuk Eizlan Yusof, Datuk Nancie Foo, Lisa Surihani, Amber Chia, Chai Zi, Revathy and Balan Kash.
“Volunteers support Yayasan KRU by uploading and sharing materials on the ‘Kita Jaga Kita’ programme through their respective social media platforms,” elaborated Norman, adding that these media personalities will help increase awareness to various parties to help those in need.
“I hope more people will come forward to work together with Yayasan KRU to achieve its initiatives. We appreciate the contribution in whatever form, big and small,” said Norman.
For more information go to www.yayasankru.org.