Foundation’s skills training programme welcomes 21 new strategic partners

Lau (left) presenting a mock cheque for RM100,000 in scholarship grants to Norman (centre) and KRU Masterclass academic vice-president Sheheide Sheh Omar.

THE “Kita Jaga Kita” programme by Yayasan KRU has gained support from another 21 new strategic partners.

Since its launch on June 1, the programme with its Kita Jaga Kita theme song and star-studded music video, has received overwhelming response.

The initiative is aimed at empowering B40 youths with the skills to find new economic opportunities.

Among the first organisations to have shown their support are Aeon Co Malaysia and Majlis Belia Malaysia.

At a ceremony to announce the strategic partnerships held in SEGi College Subang Jaya, Yayasan KRU board of trustees president Datuk Norman Abdul Halim thanked the organisations for working with the foundation to achieve its objectives.

“Our objectives focus on digital entrepreneurship training and mentorship based on creative content publishing skills for B40 youths.

“Through our training programmes and with the support of strategic partners, we hope that many more entrepreneurs will benefit from the guidance of industry mentors and become job creators to help regenerate the country’s post-pandemic economy,” he said.

Also present was CyberSecurity Malaysia chief executive officer Datuk Dr Amirudin Abdul Wahab, who said trainers, modules and certificates of participation for cyberpreneur and cybersecurity skills training programmes would be available.

“The programme is open to 30 participants, including graduates and entrepreneurs, from B40 families.

“The development and advancement of technology has given digital economic growth a boost, driven various industries and improved living standards.

“It has also been the heart of the transformation of development and national policy.

“We are honoured to participate in initiatives set to empower, hone talents and provide opportunities to Malaysians, especially in improving the skills of youths in the creative industry to help sustain digital economy development in Malaysia,” he added.

Joining in to support the programme are Akademi Seni Budaya Dan Warisan Kebangsaan (Aswara), CyberSecurity Malaysia, Infrastructure University Kuala Lumpur, Kolej Universiti Islam Antarabangsa Selangor, Kolej Universiti Yayasan Puchong, KRU Academy, SEGi College Subang Jaya, Universiti Kebangsaan Malaysia, Universiti Malaya, Universiti Malaysia Kelantan, Universiti Malaysia Pahang, Universiti Malaysia Perlis, Universiti Malaysia Sabah, Universiti Malaysia Terengganu, Universiti Multimedia Melaka, Universiti Pendidikan Sultan Idris, Universiti Pertahanan Nasional Malaysia, Universiti Putra Malaysia, Universiti Sains Islam Malaysia, Universiti Tun Hussein Onn Malaysia and Universiti Tunku Abdul Rahman.

SEGi College Subang Jaya also took the opportunity to launch its Digital Entrepreneurship Professional Masterclass in collaboration with KRU Masterclass, a brand under KRU Academy.

The college announced its RM100,000 scholarship grant for 10 participants, such as higher education graduates, professionals and young entrepreneurs.

Intake for the eight-month training programme is in January 2022 and it will be hybrid-oriented (online and physical classes).

“The programme will feature eight specially curated modules.

“It is open to those 18 years old and above, and they do not need to have academic qualifications.

“Participants will obtain a professional certificate from an international software body as well as a micro-credential certificate from Malaysian Qualifications Agency (MQA) after completing the training programme,” said SEGi Group of Colleges chief executive officer Stella Lau.

Yayasan KRU is inviting the private and public sectors to come forward and work together to achieve the objectives of the “Kita Jaga Kita” programme.

Those interested to be strategic partners, volunteers or apply for training programmes, can visit

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