US audiences can't get enough of Japan's anime, action shows

Demon Slayer: Kimetsu No Yaiba. Photo: Handout

American viewers' interest in Japanese anime and live-action content has soared in past year, according to a report, as foreign shows find more demand from audiences amid the Covid-19 pandemic.

Interest in anime programmes gauged from audiences' behaviour online was up 33% in the first quarter from just a year ago in the United States, according to a report by Los Angeles-based Parrot Analytics, a start-up that measures audience demand for television content shown on the Internet, and market research company Global Connects.