Netflix recently partnered Taiwanese Mandopop star Jay Chou for a travelogue series J-Style Trip, but while it has been a hit, he is not too happy about the streaming giant's marketing efforts.
On April 3, the 41-year-old singer attacked Netflix Taiwan for excessively promoting Korean programmes instead of his show. He posted a screenshot of Netflix Taiwan's Instagram feed on his own page and asked: "Is this Korean Netflix?"
Indeed, Netflix Taiwan's official Instagram page has been packed with promotions for Korean serials like Itaewon Class and Kingdom, while Chou's show has only been featured once on March 10.
The 12-part series premiered on March 21, with new episodes are added weekly. It follows Chou travelling around the world with his buddies and celebrity friends like Taiwanese singer Jam Hsiao and Singaporean pop star JJ Lin.
But Netflix was quick to assure the singer of the show's priority. It explained that it was experimenting with other marketing strategies and did not want to receive backlash for promoting a travel-centric series amid the Covid-19 pandemic.
Sure enough, Netflix subscribers have come out to say that the promotional e-mails they received from the platform feature J-Style Trip at the top of recommendations.
It seems Chou has been pacified as he has since taken down his posts. – The Straits Times/Asia News Network
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