Netflix will be tweaking the quality of its High Definition (HD) and Ultra High Definition (UHD) content as part of its efforts to decrease overall network traffic by 25% in Malaysia.
The measure will take place today (March 31) and will continue for the next 30 days, according to the video streaming service.
A spokesperson said that customers paying to stream content in HD or UHD will still be able to view videos in those resolutions, but they may experience a slight decrease in picture quality.
"We have many different streams for each single title within each resolution. If you are particularly tuned into video quality, you may notice a very slight decrease in quality within each resolution," the spokesperson said.
The measure will not affect content that viewers have downloaded to watch offline, as users will still be able view the videos in the highest quality, according to the spokesperson.
Since the movement control order (MCO) period came into effect on March 18, the Malaysia Internet Exchange (MyIX) stated it has recorded the highest peak for Internet traffic – 532Gbps (gigabits per second) compared to 500Gbps last year. Netflix declined to share any data on viewership trends in Malaysia during MCO.
Netflix added that the measure to reduce its bandwidth consumption is being implemented in Malaysia proactively and that it has not received any requests from authorities or Internet service providers (ISP).
"We just want to make sure viewers can still get the best of experience and at the same time, be responsible to reduce Internet traffic in Malaysia,” the spokesperson said.
“We will continue to check with our stakeholders such as the government and ISPs to see whether they have further feedback for us."