Tony Fernandes wants the world to hear Asean music; launches music label


AirAsia Group chief executive officer Tan Sri Tony Fernandes announced the launch of RedRecords, a music label aimed at showcasing Asean music.

AirAsia has launched a new route. Its destination? Music land.

The low-cost airline has teamed up with Universal Music Group (UMG) to start RedRecords, a music label devoted to discovering and grooming new talents in South-East Asia.

"The idea is to use the marketing power of AirAsia to find talents in South-East Asia, make great music and help them break through in the global market," said AirAsia Group chief executive officer Tan Sri Tony Fernandes during its launch today in Kuala Lumpur.

"It's a lofty dream. But if you never do it, you never know."

In a bid to foster a global appreciation for Asean music, Fernandes shared the music of RedRecords will showcase the different native languages spoken in ASEAN countries as well as traditional instruments like the gamelan.

Thai-German singer Janine Weigel (centre) is RedRecords' first signed artiste.Thai-German singer Janine Weigel (centre) is RedRecords' first signed artiste.

Chairman and chief executive officer of UMG Sir Lucian Grainge said in video message: "Music today in the streaming age has no barriers. We've seen that with the music from Latin America, Europe and with K-pop.

"We think this partnership between AirAsia and Universal Music will be a phenomenal opportunity to introduce the best music from the (Asean) market."

RedRecords' first signed artiste is 19-year-old Thai-German singer Jannine Weigel.

Prior to joining the airline industry in 2001, Fernandes was a music executive at Warner Music.

"This day has been 18 years in the making. It's a really special day for me to be back in the music business," said Fernandes.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3

AirAsia , Universal Music , Tony Fernandes

   

Did you find this article insightful?

Yes
No

Next In Entertainment

HK actor Chapman To fat-shames singer Jay Chou
British chef Jamie Oliver makes Malaysian-style fish dish on his cooking show
Free kids and news channels for Astro customers during MCO 2.0
Actress Yeo Yann Yann wanted to kill herself while suffering from postpartum depression
Blackpink's Jennie gets 600 million YouTube views with debut single 'Solo'
Dubai-based, ex-Elite singer Sasha Saidin receives Covid-19 vaccine
Taboo no more: Divorce becomes more common on Korean TV shows
Phil Spector, music producer and convicted murderer, dead at 81 of Covid-19
'Golden Girls' actress Betty White marks 99th birthday on Jan 17
Selena Gomez: 'Facebook, Twitter, Instagram... you've failed the American people'

Stories You'll Enjoy