Malaysian fashion icon Vivy Yusof to publish memoir in December


In her upcoming memoir, published by Penguin Random House SEA, Vivy shares her trials and tribulations, successes and secrets as she makes her way through motherhood and entrepreneurship. Photo: Yap Chee Hong/The Star

Regional book publisher Penguin Random House SEA has announced the acquisition of the first authorised memoir of award-winning entrepreneur and fashion icon Vivy Yusof.

Her debut book, titled The First Decade: My Journey From Blogger To Entrepreneur, will be released in December.

The book follows the life of the group creative director of FashionValet Group, co-founder of the modest fashion brands The dUCk Group and LILIT, who started out as a young Malaysian woman entrepreneur in the fashion e-commerce industry.

Vivy started blogging in 2010 and that’s where she first gained her public following. Her following now includes 1.8 million followers on her verified Instagram account and 243,000 subscribers on her YouTube channel.

"Writing in my blog many years ago has given me the life I could only dream of. So it’s surreal that now it’s come full circle back to me writing, this time a book of my own. It is not a success story, far from it. It comes from a place of an entrepreneur still very much on the journey, navigating her way through the world of business that is full of twists, turns, happiness and heartbreaks," says Vivy about her book The First Decade: My Journey From Blogger To Entrepreneur.

"It was not easy to compress 10 years' worth of memories into these 12 chapters that took me over a year to complete. I hope this book will be a companion to all young entrepreneurs and young women anywhere in the world so that they know they are not alone in the challenges they face, as I share many of my challenges and mistakes too," she adds.

Nora Nazerene Abu Bakar, publisher, Penguin Random House SEA, says, "There are a rare few books by and about women business leaders that can be both heartening and compelling, and Vivy’s debut book has this unique combination. We are excited to bring her remarkable story, told with honesty and humour, to the readers. Penguin values the different voices it publishes, always focusing on the story and its reader. This book is an excellent addition to our ever-growing eclectic list as the first book by a woman entrepreneur."

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