Virtual exhibits to TikTok tours: digital cultural content is here to stay

According to a recent survey, American, Italian and Spanish respondents show the most interest in virtual museum visits. Photo: AP

Covid-19, with its restrictions and lockdowns, pushed the world of culture to embrace all things digital.

In fact, audiences were flooded with a wave of digital cultural content, until the sector's institutions could once again open their doors. However, according to a new study, some seem to have taken a liking to these alternative ways of experiencing culture.