Taiwanese book giant Eslite to open store in Kuala Lumpur next year

Taiwan media has reported that the new Eslite outlet in KL will be set up in The Star Hill mall. Photo: Eslite

Eslite Spectrum Corp, a major bookstore chain in Taiwan, is scheduled to open a store in Kuala Lumpur in 2022 as part of its strategy to expand its network outside of Taiwan, Central news agency (CNA) reported.

The Kuala Lumpur outlet will be Eslite's first store in the South-East Asian market, according to company president Li Chieh-hsiu.

Eslite first ventured abroad in 2012, opening a bookstore in Causeway Bay in Hong Kong and has since opened outlets in China and Japan.

Lang Cheng-chung, who heads Eslite's product management division, said recently that the company sees great potential in Malaysia's Chinese-language book market.

He said there are 6.2 million to seven million ethnic Chinese in Malaysia, accounting for about 22% of the country's population, and it has become one of the most popular Chinese-language book markets overseas.

Taiwan media has reported that the new outlet will be set up in The Star Hill, a luxury shopping mall located in the Bukit Bintang shopping district of Kuala Lumpur, CNA added. - Bernama