Simon Sim and his wife Elaine had long dreamt of opening a restaurant when they retired. The avid foodies frequently travel to different parts of Asia to satiate their food cravings, which is why opening an eatery made perfect sense to them.
A few years ago, Simon’s children took over the running of his decades-old marketing services agency and his dream came to fruition with the launch of the Malaysian-focused café, Auntie Sim Kitchen, in Petaling Jaya, Selangor. But a visit from an old friend turned the couple’s original idea into a much bigger plan.
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