WWF-Malaysia, BCSD Malaysia unite to accelerate plastic circularity in private sector

(From left) WWF-Malaysia Peninsular Malaysia and Conservation Science associate director Jason Hon, Marketing and Communications director Rozzana Basri, executive director and CEO Sophia Lim, BCSD Malaysia director Emily Oi, director Stefanie Braukmanna and Marea CEO Roberto Benetello.

WWF-Malaysia and the Business Council for Sustainable Development (BCSD) Malaysia announced their strategic partnership to advance plastic circularity in Malaysia’s private sector, with a special focus on the hospitality, retail, and fast-moving consumer goods (FMCG) industries on July 2.

Held at Aloft Kuala Lumpur Sentral, the Plastic Circularity Clinic for Hospitality Sector and Strategic Partnership Ceremony marked the official handover of WWF-Malaysia’s Plastic Circularity Toolkit — a digital assessment platform designed to help businesses evaluate, benchmark, and improve their plastic waste management practices.