Herd mentality fuels the hype cycle

THERE is a peculiar nature in Malaysia’s startup and business ecosystem. Whenever a new trend or hype emerges, our young entrepreneurs tend to jump on it swiftly.

These early entrants, however, do not derive any “first-mover” advantage. The reason is simple: a huge number of people jump on the bandwagon, chasing the same hype. We have seen this play out repeatedly across industries.