Shein ambitions survive French store uproar

High volume: French police secure the area as people queue to enter the Le BHV Marais department store on the opening of the first physical space for Shein in Paris. The eCommerce giant looks like it’s in France to stay. — Reuters

PARIS: Shein’s choice of Paris for its first physical store set off a furor among French retailers and politicians fretting over the potential damage to local businesses from the fast-fashion retailer.

Yet, almost two months after the doors opened, efforts to resist Shein in France are falling flat.