Platforms to rein in aggressive discounting


JD delivery worker Li Hualu displays a notification that says he now has full social insurance and a housing provident fund on March 6 in Hangzhou, Zhejiang province. Local media reported that he was the first delivery rider to enjoy such benefits in the city. BU ENSA/HANGZHOU DAILY

China's leading e-commerce and food delivery platforms including Meituan, Taobao, Ele.me and JD have pledged to rein in aggressive discounting practices, in a coordinated response to foster fairer competition and a more sustainable digital economy.

The four firms released statements on Friday outlining a range of commitments, including better planning of subsidies, refraining from irrational promotional campaigns, and avoiding selling goods and services significantly below cost.

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