E-tailers go big on instant retail


A shopper in Beijing places an order using Taobao Instant Commerce. - CHINA DAILY

China's instant retail sector is expected to see speedy growth as leading e-commerce platforms are banking on the lucrative on-demand food delivery services to drive new sources of revenue and reconstruct the traditional retail landscape, experts said.

They called on enterprises to ramp up technological innovation, optimise logistics networks and improve delivery efficiency, while leveraging personalised recommendation methods and high-quality services to elevate the user experience.

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