Plush toy trend soars among youth

By WANG KEJU

IN China, a normal-sized plush toy retails for around 50 yuan (US$6.90) on average.

However, a 31-cm version plush toy from London-based toymaker Jellycat is priced at 399 yuan or more, and flies off the shelves the moment it becomes available.

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Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

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JellycatCraze , EmotionalConsumption , PlushToyTrend , LifestyleCompanions , SocialMediaMarketing , ToyMarketBoom , ChineseConsumers

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