KUALA LUMPUR: Loob Holding Sdn Bhd has entered into a master franchise agreement with Indian Quick Service Restaurant, (QSR) operator Devyani International Limited (DIL) to launch Tealive in India.
DIL is India’s largest franchisee for Yum! Brands, operating KFC and Pizza Hut outlets, and the country's exclusive franchisee for Costa Coffee cafes.
Loob Holding founder and CEO Bryan Loo believed DIL's network and F&B expertise would drive Tealive's growth in India.
“Together with our partner, Tealive will bring our innovative lifestyle tea culture to the land of chai. Our partner knows the local market well and we’re planning a significant presence in India, beginning with outlets in the major cities this year,” he said.
With over 950 outlets in Southeast Asia, Mauritius, Canada, and most recently the Middle East, Tealive now looks to bringing its unique blend of tea and innovative beverage culture to India.
Meanwhile, DIL non-executive chairman Ravi Jaipuria said: “We are delighted to introduce Tealive, a strong Asian brand, into India, known to have a rich tradition of chai culture. Tealive’s diverse lifestyle tea offerings perfectly align with India’s young and evolving consumers, who are increasingly drawn towards newer categories. Together, we are set to redefine and transform tea experience in the vibrant Indian market.”
