Loo (right) with RD CEO Andrew Norton
KUALA LUMPUR Loob Holding Sdn Bhd, the owner of popular tea beverage chain Tealive, is planning to open 80 outlets in Thailand over 10 years.
Company founder and CEO Bryan Loo said it had chosen Restaurants Development Co. Ltd (RD), which currently operates over 300 Kentucky Fried Chicken outlets in Thailand, to be its master franchisee.
RD is also the subsidiary of India's Tealive master franchisee, Devyani International Ltd (DIL).
“Tealive, known for always offering more than tea, will introduce its lifestyle tea concept to Thailand, complementing the country’s rich tea culture with additional choices of handcrafted beverages like coffee, premium chocolate and fruit smoothies as well as Tealive’s famous snacks,” said Loo.
“Our Thai partner is already present in hundreds of locations across the country, and Tealive will leverage this from the start. Actual store locations are still being finalised and, together, we aim for 80 outlets in 10 years.”
Loo added that Tealive’s growth approach was centred on its strategic scalability.
“Our priority is to adapt and expand efficiently by working closely with our local partner, ensuring that our brand resonates with Thai consumers while maintaining our commitment to quality and innovation.”
