PUTRAJAYA: Tealive has launched into the fast-moving consumer goods segment with the launch of its 3-in-1 sachet beverage series, ahead of its planned listing on Bursa Malaysia’s Main Market.
In a statement today, the operator of Tealive and Bask Bear chains Loob Holding Sdn Bhd said the range features milk tea, coffee and chocolate variants, enabling Tealive to extend its cafe-quality beverages to at-home and on-the-go consumption.
"We want to make our best-loved flavours accessible wherever our fans are. This 3-in-1 range is our way of bringing those special Tealive moments into everyday routines, whether you're commuting, at work, or simply relaxing at home,” founder and chief executive officer Bryan Loo said after the launch.
The business expansion comes at a time when the lifestyle tea brand operator is seeking to raise funds via an initial public offering (IPO), with proceeds earmarked for new store openings and debt repayment.
Loo said the launch reflects the group’s strategy to future-proof its brand and strengthen consumer engagement beyond retail outlets.
The sachets will be available at AEON and Tealive stores starting June 15, followed by wider retail distribution in July.
Each box, priced at RM12.90, contains sachets to deliver the same taste as in-store offerings.
According to Loo, the new product line aims to position Tealive as a standout local fast-moving consumer goods player by leveraging trust, innovation in flavours, and consumer emotional connection.
"Supporting local isn’t just patriotic. It’s a smart choice when the quality speaks for itself. We’re showing that Malaysian-made can mean world-class,” he said.
He added that the company’s expansion aligns with Loob’s upcoming IPO plans.
According to its draft prospectus submitted to the Securities Commission Malaysia, the IPO comprises a public issue of 58.46 million new shares and an offer for sale of 292.3 million existing shares, representing a combined 30 per cent of the enlarged share base.
Funds raised will be used to open 12 new Tealive outlets and 13 Bask Bear outlets as well as to pare down borrowings.
The group currently operates 831 Tealive and 135 Bask Bear outlets in Malaysia, along with 121 franchised Tealive stores abroad. - Bernama
