Chew (left) and Lim. Their goal is for Hygr products to become an integral part of everyone’s daily skincare and personal care routine. Photos: Hygr
FOUR years ago, Ivor Lim and Chew Hoi Meng, the founders of sustainable personal care brand Hygr, were prompted to start a business as a result of their own personal care problems. Chew struggled with body odour, while Lim dealt with dry lips.
At the same time, the two law graduates had been facing difficulties finding legal associate positions at law firms in the midst of the pandemic.
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Chew (left) and Lim. Their goal is for Hygr products to become an integral part of everyone’s daily skincare and personal care routine. Photos: Hygr
The company’s products are crafted based on the feedback of customers.
Hygr was established to address common issues such as body odour and dry lips.
The brand's creative, story-driven videos on social media have played a significant role in its growth.
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