Retailer bets on booming growth in smaller cities with expansion


JAKARTA: While chain stores in Indonesia typically concentrate on major cities where demand is strongest, MR DIY is taking a different approach by opening outlets outside of urban centres and expanding to smaller cities across the country.

Coming from Malaysia and entering Indonesia in 2017 under the name PT Duta Intiguna Yasa, the home improvement and convenience retailer opened its first store in the Jakarta satellite city of Bekasi, West Java.

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Indonesia , MR DIY

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