Maaresh: A single measurement currency can also facilitate better collaboration between media owners and advertisers.
PETALING JAYA: The new technology-driven measurement system, which is at the proof of concept (PoC) stage and expected to be fully rolled out by next year, promises significant potential advancements in the measurement of out-of-home (OOH) and digital out-of-home (DOOH) advertising.
It would be initially launched in the Klang Valley due to the current demand for such a measurement system for OOH and DOOH advertising before going nationwide by 2025.
