SOBA judges face daunting task to pick winners

SOBA 2023 Prestige event at Colony @ Star Boulevard KLCC, Kuala Lumpur. — FAIHAN GHANI/The Star

PETALING JAYA: Judges of the Star Outstanding Business Awards (SOBA) 2023 believe this years’ awards encompasses high-quality entrepreneurs, making it increasingly challenging in selecting their top winners for the year.

Among the panel judges include Malaysia Entrepreneurs’ Development Association (Persatuan Usahawan Maju Malaysia) vice-president Arlene Tan Eng Guat, Malaysian Digital Association council member Pranav Jha and Dewan Perniagaan Melayu Malaysia of Melaka branch vice-president Farosham Naizamohideen, among others.