Benefits for advertisers working with same agency

PETALING JAYA: When it comes to marketing, advertisers have many options. They can choose to work with a variety of agencies, switch agencies frequently or maintain a long-term relationship with a single agency.

While there are pros and cons to each approach, the Association of Accredited Advertising Agents Malaysia (4As) believes there are important benefits for advertisers to keep working with the same ad agency year after year.