Meta’s ‘friendly’ Threads collides with unfriendly Internet

FILE PHOTO: Meta Threads and Twitter app logos are seen in this illustration taken, July 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

MARK Zuckerberg has pitched Meta’s Twitter copycat app, Threads, as a “friendly” refuge for public discourse online, framing it in sharp distinction to the more adversarial Twitter, which is owned by billionaire Elon Musk.

“We are definitely focusing on kindness and making this a friendly place,” Meta chief executive officer Zuckerberg said last Wednesday, shortly after the service’s launch.