Carlsberg, Asahi Group mutually agree not to renew distribution of Asahi brand in M’sia

Carlsberg Brewery Malaysia Bhd managing director Stefano Clini

PETALING JAYA: Carlsberg Brewery Malaysia Bhd (CBMB) and Asahi Group Holdings Ltd have mutually agreed not to renew the exclusive distribution of the Asahi brand or trademark in Malaysia, which expires on Dec 31, 2023.

In a statement, CBMB managing director Stefano Clini said the group will continue to drive its premiumisation strategy.