MBCS sees opportunity to leverage on AI


Mediabrands Content Studio (MBCS) chief executive officer Stanley Clement

PETALING JAYA: Mediabrands Content Studio (MBCS), the media-fuelled creative content agency within the IPG Mediabrands network, recently announced key updates to its leadership team in Malaysia, in the form of a Creative Leadership Council.

In responding to queries from StarBiz, Stanley Clement, chief executive officer of MBCS Malaysia and newly minted executive creative director of MBCS Andrew Shee elucidated some of the developments trending in the advertising industry and how the agency viewed them.

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