AppLovin plans Its own social platform after failed TikTok bid

AppLovin expressed an interest in buying TikTok’s business outside of China after the US threatened to ban the app unless owner ByteDance Ltd sold it to a US-based entity. — AFP

AppLovin Corp is preparing to build a social networking platform after the mobile advertising company’s failed bid to buy TikTok’s assets outside of China last year. 

The plans were outlined by a senior AppLovin executive in a recent Chinese-language podcast and detailed in a job posting seeking someone to "architect the digital backbone of our next-generation social platform.”