Seni Jaya gets 5 + 5 years external advertising contract

Seni Jaya chief executive officer Jeff Cheah

KUALA LUMPUR: Seni Jaya Corporation Bhd’s wholly-owned subsidiary, Seni Jaya Sdn Bhd has accepted a letter of acceptance (LOA) from Prasarana Integrated Development Sdn Bhd (PRIDE).

“Under the terms of the LOA, Seni Jaya will perform sales, marketing, and business support for external advertising on the LRT Ampang Line covering from Ampang and Sentul to Putra Heights in Subang,” the outdoor integrated advertising services provider said in a statement.

The license period is for five years from July 2023 with a 5-year extension option.

“We are thrilled to announce that we have been awarded this contract by PRIDE. We are looking forward to work on this strategic partnership closely with PRIDE to deliver innovative and effective advertising solutions for the LRT Ampang Line,” Seni Jaya chief executive officer Jeff Cheah said.

“The contract award from PRIDE enables us to penetrate new locations, helping us to accelerate our geographical expansion goals and further reinforce our position in the advertising industry. This opportunity also presents a chance to enlarge our client base.

“With the combination of this opportunity and the innovative and talented Seni Jaya team, we are planning to introduce a new and exciting out-of-home advertising format to onboard more clients and bring the biggest value to them,” he added.