Seni Jaya gets 5 + 5 years external advertising contract

Seni Jaya chief executive officer Jeff Cheah

KUALA LUMPUR: Seni Jaya Corporation Bhd’s wholly-owned subsidiary, Seni Jaya Sdn Bhd has accepted a letter of acceptance (LOA) from Prasarana Integrated Development Sdn Bhd (PRIDE).

“Under the terms of the LOA, Seni Jaya will perform sales, marketing, and business support for external advertising on the LRT Ampang Line covering from Ampang and Sentul to Putra Heights in Subang,” the outdoor integrated advertising services provider said in a statement.