Carlsberg Group in for the long haul

Despite the challenging times facing most businesses, Carlsberg Group remains upbeat about its prospects in Asia. It is noteworthy that Carlsberg Brewery Malaysia Bhd (Carlsberg Malaysia) is the first brewery built outside of Copenhagen, Denmark.

Speaking in an exclusive interview with StarBizWeek, Carlsberg Group chief executive officer Cees ‘t Hart enthuses the fact that Asia remains a key focus. Hart’s visit to Malaysia coincided with Carlsberg Group’s 175th anniversary and the 50th anniversary of the first Carlsberg Danish Pilsner manufactured locally in the Shah Alam brewery.