Women ride-hailing service catches on in Ethiopia

ADDIS ABABA: As a growing number of ride-hailing companies vie to penetrate the untapped market in Ethiopia, one company with women drivers only has recently gained popularity in the country’s male-dominated sector and is making good profits.

Meron Mengistie is one of the 150 women drivers at the Seregela Taxi Ride Service, which solely hires women drivers in its ambition to penetrate Ethiopia’s ever-expanding ride-hailing service.