Holistic approach needed to implement digital strategies

Mako Chaves Insight Division Kantar

PETALING JAYA: Companies looking to build a successful brand presence in the digital space should take a holistic approach in implementing their digital strategies to ensure effective reach and engagement with consumers.

Notably, companies were forced to quickly move online to remain relevant during the movement control order. But Mako Chaves noted that not every brand has been adept at maximising their digital communication and reach.