The Association of Accredited Advertising Agents Malaysia (4As) CEO Khairudin Rahim (pic) told StarBiz he believes it is a betrayal of the partnership for any advertiser to use the Covid-19 situation as a convenient excuse to delay payment or extend contracted payment terms towards their advertising agencies.
PETALING JAYA: Companies around the globe are using the Covid-19 pandemic crisis to delay paying their agencies, according to VoxComm.
“It is directly at odds with their avowed policy of corporate social responsibility (CSR).
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