FUJISAWA (Japan): Panasonic Corp unveiled its 60 billion yen (RM1.71bil) smart and sustainable township, a 100-year venture, to the international press to showcase its capabilities as it plans to go into property development on a regional scale.
The success of the flagship town would enable it to push its business-to-business (B2B) strategy in a greater way, Fujisawa SST Management Co president Tomohiko Miyahara said at the grand opening presentation of the Fujisawa Sustainable Smart Town.
Fujisawa SST Management Co is a unit of Panasonic.
Miyahara said the company had made inroads into property development in Dalian, China and in Iskandar Malaysia, Johor.
He said various proposals had been made and that the company was positive some form of B2B partnership would materialise.
“Panasonic is not just building a town, but a community,” he said at a press conference.
PanaHome Corp, Pansonic’s property arm, has been in the property development business for several decades in Japan.
In Malaysia, PanaHome Malaysia Sdn Bhd has undertaken to build 100 homes in Kuantan, Pahang. It also plans to go into joint-venture developments in Iskandar.
On Fujisawa, Miyahara said it would have 1,000 houses for a population of 3,000, with a community centre and parks. The thrust of the township is energy saving and security.
Of the 1,000 planned houses, it has already built 120 two-storey detached units, of which 100 are occupied by owners. A further 400 will be condominium units which PanaHome will launch in 2016.
Fujisawa is about 50km from Tokyo.
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