Mamee budgets RM30m for A&P


SENAI: Mamee-Double Decker (M) Bhd will embark on aggressive advertising and promotion (A&P) activities to capitalise on more competitive rates offered by media companies amid the economic slowdown, said executive director Datuk Pang Tee Nam.

Many print and electronic media companies adopted a more flexible business approach in slower times, he noted.

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