SENAI: Mamee-Double Decker (M) Bhd will embark on aggressive advertising and promotion (A&P) activities to capitalise on more competitive rates offered by media companies amid the economic slowdown, said executive director Datuk Pang Tee Nam.
Many print and electronic media companies adopted a more flexible business approach in slower times, he noted.
Already a subscriber? Log in.
Celebrate Merdeka with 50% Off!
T&C applies.
![](https://cdn.thestar.com.my/Themes/img/sub_paywall_TSM.webp)
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!