BANGKOK: A major shift has taken place in Thailand’s food and beverage industry after the Alcohol Control Act (No. 2) B.E. 2568 (2025) came into effect on Nov 8 2025. The law aims to modernise the original 2008 Act to reflect digital-era sales practices and balance social control with economic growth.
However, the law has triggered strong public backlash, as it now directly penalises consumers who drink during restricted hours — a legal turning point that has caused confusion and anger across the hospitality industry.
