Surveillance pricing sits at the intersection of two things most people revile: feeling tracked and feeling ripped off. — Cristina Spano/The New York Times
If you’re not paying for the product, you are the product, as the refrain goes. In other words, many social media sites and search engines that provide free services do so in exchange for your personal data.
But with “surveillance pricing,” consumers give up data that enables companies to sometimes charge them more for products.
