China’s ‘new farmers’ learn to livestream in rural revitalisation


A participant of a 'hands-on livestreaming bootcamp' for farmers conducting a sales presentation at an apple orchard in Penglai, Yantai city, China's eastern Shandong province. — AFP

YANTAI, China: Gao Chaorong knows what it takes to turn out good crops of sweet potatoes, peanuts and wheat, but tasty produce is no longer enough to draw China's app savvy crowd.

To prevent her crops from rotting unsold in the fields, the 56-year-old is now back in school, attending a "hands-on livestreaming bootcamp" to learn to take her vegetables straight to consumers via their mobile phones.

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